Marketing

10 strategic approaches for business growth in China and Asia for 2024

As China and Asia continue to be major drivers of global economic growth, businesses worldwide are looking for ways to enter and expand in these vibrant markets. With evolving consumer behaviors, technological advancements, and unique cultural landscapes, succeeding in Asia requires an adaptive and informed approach. Here are 10 strategic insights for 2024 to help businesses achieve sustainable gr

East West Nexus
Oct 13, 2024

Financial Management

How to Create a Winning Marketing Plan

Get expert advice on how small businesses can navigate tax season efficiently, minimize liabilities, and stay compliant with tax regulations.

East West Nexus
Oct 13, 2024

Entrepreneurs and Startup Solutions

Navigating Complexity in Asian Markets

In the fast-paced and multifaceted markets of China and Asia, leaders face an overwhelming array of variables—evolving regulations, technological disruptions, and shifting consumer behaviors. At EastWest Nexus, our Leadership Development for Asian Markets program emphasizes the cornerstone of successful navigation in such environments: resilient leadership.

East West Nexus
Oct 13, 2024

Financial Management

Balancing Act: Work-Life Integration for Business Owners

Get expert advice on how small businesses can navigate tax season efficiently, minimize liabilities, and stay compliant with tax regulations.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

Successful Corporate Initiatives with China

While clear planning, resource allocation, and effective communication are essential, working with China introduces a distinct need for cultural insight, governance, and relationship management.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

Building a Strong Employer Brand for Talent Acquisition

Dive into the qualities and strategies of effective leadership that inspire teams, foster growth, and achieve remarkable success.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

The Dynamics of Cross-Cultural Business Deals in China

In the global economy, China stands as a formidable hub of opportunity, innovation, and business potential. Yet, entering into a deal with Chinese counterparts often requires more than just a solid business proposal; it necessitates a deep understanding of cultural dynamics that shape the way business is conducted. For many international entrepreneurs and corporations.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

Tips for Entrepreneurs Amid Potential Tariff Increases

China remains one of the world’s most prominent hubs for manufacturing and sourcing. However, with the potential rise in tariffs and shifting trade dynamics, entrepreneurs seeking suppliers must navigate these complexities strategically. Here are some actionable tips to successfully find manufacturers and suppliers in China, even amid uncertain trade policies.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

Startup Success Stories: Lessons from Industry Leaders

China's immense market offers unparalleled opportunities for international brands, yet entering and succeeding here requires careful adaptation to local consumer behaviors, cultural nuances, and regulatory landscapes. The success stories of non-Chinese startups provide valuable lessons for entrepreneurs looking to tap into this dynamic market.

East West Nexus
Oct 13, 2024

China Market Entry and Expansion

Productivity Hacks for Busy Entrepreneurs

Hear inspiring stories of startup success and uncover valuable lessons from industry leaders who turned ideas into thriving businesses.

East West Nexus
Oct 13, 2024

Operations and Supply Chain Management

The Rising Importance of Supply Chain Resilience in 2024

In an era of global uncertainty, supply chain resilience has emerged as a critical priority for businesses worldwide. Recent geopolitical tensions, climate-related disruptions, and shifting economic policies—particularly in China and Asia—highlight the need for robust supply chain management strategies.